Carp
I usually don’t pay much attention to car and bike ads, primarily because I am not their target audience, at least for now, and from a brand pov because, […]
Social Ambassadors
Yes, it is the age of conversation, but in India it is also the age of brand ambassadors. And not just the average Joe Ambassador, but ones who blog. […]
Mo Brand Ambassadors
I just realised that I totally forgot about Abhi B (or Shaky B, depending on your levels of dislike. Oh ok, I’ll stop. Can’t even be a bit nasty […]
Ad-vanced Processing
No, don’t go away, this is not a tech post. And stop sniggering, one day I will write a tech post. Hell, if Laloo can blog…There’s been a spate […]
Trust they’re connecting people
I just realised that I totally missed this one – The Brand Equity Most Trusted Brands Survey, at least writing about it. Unforgivable, but let me try to redeem […]
Driven
Its been a while since 1983. 25 years, and as the car maker which transformed the Indian automobile scene with their very first car in that year, its reason enough to […]
First Life
MMOGs have always fascinated me, but I have never managed to get hooked on to Second Life. And I’m yet to read Neal Stephenson’s Snowcrash, though its been on […]
Freescale?
Yesterday’s post made me think about scale- Air Deccan certainly had that, but it did not help them much in the long run as far as profitability goes, as […]
Dear Departed Deccan
There was an article in ET yesterday discussing the future of India’s first low cost carrier – Air Deccan. Inspite of the vociferous protests that I have made regarding […]
India and the Internet
I read a report by Akamai recently on the state of the internet. Before i start on that, I have to share the wonderful experience I had with Akamai. […]