Super Bowled
I asked a colleague what his plans were for the evening. He looked at me quizzically. I reminded him of the fact that the IPL finals had been on […]
Peer Pressure?
Yesterday, Contentsutra carried a story about Times Business launching a professional networking site called Peer Power. The post also mentioned that the new site wouldn’t be leveraging Times Jobs. […]
Empty V ?
Despite myself, and despite ‘knowing’ the result, I actually sat down and watched the entire finale of MTV Roadies 5.0!! No, please don’t judge me, even when i say […]
Brand recycles
The concept of product lifecycles is a pretty old one. I’ve read a few articles on brand lifecycles too, like this one. But something I’ve been thinking about recently […]
So, whats the big picture?
A long time back, I’d written a post on Reliance’s (the Anil version) plans and how they could end up making one huge value proposition. At the time of […]
Don’t call us, we’ll call you…
Read a very good post here on how words lured a potential customer in, but actions spoke louder and managed to get him out safely. I had a similar […]
Unsung Heroes?
The last few weeks have seen a flurry of activity in the nascent Indian ‘celebrity blogger’ space. Most of the action has been around Aamir Khan, and his newly […]
One up
While watching the nation’s current pastime yesterday, those irritating screen-side-and-bottom takeovers started happening, but there was one creative that made me smile. It had two popups (both with what […]
Brand new lock
We’ve seen Vodafone going through a massive exercise, we recently saw Ceat going through a painful exercise, and softly, quietly, like the brand its always been, Godrej has unveiled […]
Insurance Maxims
I bet all of you guys who’ve been following IPL would know Sanju by now. Sanju, who just gets lost in his iPod music, can’t hear his wife calling […]