What’s on TV? The Internet
The confluence of web and TV has been a topic of discussion for quite sometime now. The initial version of Web TV- with a set top box and keyboard, […]
The evolution of Content Marketing
A few weeks back, the eMarketer released some statistics about the kind of web advertisements that elicit reactions from readers. Clearly, the crowd likes to see ‘advertisements’ within content […]
Social Media – beyond strategy
Unilever CMO Simon Clift, at Ad Age’s Digital Conference, spoke about the increasing role of social media in brand management, and said that the internet allows consumers to hijack […]
“Bridging the Social Media Divide”
There’s this hashtag on Twitter – #bsmd, which stands for “Bridging the Social Media Divide”. The first meeting was hosted by Pinstorm, and discussed (according to the Pinstorm blog) […]
@having Maggi
A couple of days back, I happened to see the TVC made as part of Maggi’s 25 years in India celebrations, and the association with the brand was so […]
Sizing up
Quite sometime back, Chris Brogan had written a small post on ‘Small is a weapon’ with its many advantages like the ability to experiment more and respond faster (than […]
Conversations in social media
The Facebook redesign and the possible redefining of brands’ interaction with users on the service would perhaps make organisations dwell a little more on their new media strategy. I […]
Brands & Media Metrics
Rajesh Lalwani raised an interesting point in his post a few days back, on how the performance of a social media campaign should not be judged solely by the […]
Product Life Cycle and Consumer Life Cycles
One of the social web’s by products er, products, are “shiny new objects”. (new services that launch and send us enthusiasts into a tizzy. All the web 2.0 greats […]
Brands & Associations..
When we met sometime back, Nikhil asked whether I’d noticed the smudging of the Coke logo in a scene from Slumdog Millionaire. I hadn’t, and we weren’t sure if […]