LinkedIn…a bit more
A few weeks back, RWW had an interesting piece on why LinkedIn shouldn’t have Facebook envy, and should not attempt to make itself a destination site like the social […]
Crowd Control by the crowd
Its rightly said that however thinly you slice the bread, there will always be two sides. Sometimes the very features that makes me love the social web – sharing […]
Web 2.0 and transience
As I am wont to do at infrequent intervals, I came up with one of those quirky connections – this one, for Tata Sky. I mentioned on Twitter that […]
A brand is a …….. the search is on
A few days back, Manish had an extremely interesting post titled ‘Image vs Algorithm’. It questions the relevance of ‘brand image’ in a scenario where people just ‘do a […]
Nick Niche
Trendwatching has a small preview of the consumer trends of 2009 – half a dozen, to be exact. You can catch all 6 here. The one that interested me […]
Talking Shop
My post last week– on the topic of communities that individuals will initiate or will be part of, also made me think of organisations and brands, and what communities […]
News..yes. Papers?
Rupert Murdoch recently stated that the doomsayers predicting the end of the newspaper industry are off the mark. According to him, online readers also need news form a source […]
Micro Ambassadors
The recent twitterguru polls conducted by itwote was a neat social experiment. The idea was to choose the person on twitter (in India) most loved by all. In that […]
Figuring Social Media?
Recently, Jeremiah Owyang wrote about Intel’s community efforts, which also throws light on the join vs create debate that has intrigued me too, for quite sometime. Intel’s marketing manager […]
Tata Sky – life after plus
I did wonder what was cooking when Aamir first appeared in the Tata Sky Plus teasers. But in the end, i felt that with this different service (a personal […]