Change 2.0
The world, or at least most of it, has been applauding the success of Obama’s social media strategy, stating it as one of the big pillars of his victory, […]
Social Advertising
A post on the WindChimes blog sparked off an interesting argument on whether banner advertising on Facebook is called Social Media Marketing. But before we step into that, a […]
Pepsi – for social drinkers
So, after 5 months of work, pepsi has finally come out with its logo. The new logo is supposed to be a ‘quantum leap’ in positioning and defining Pepsi […]
Locally cold, globally cool
Like I commented here, my reaction to Coke’s latest TVC is one of its own iconic tag lines – Thanda Matlab Coca Cola. The ad, which tries to showcase […]
Creating Super Brands
Found an excellent article shared via Reader (thanks to @vimoh) which sought to mash marketing, and more specifically, social media into the life of Superman. Through this example, and […]
Social Branding (3 of 3)
I’d mentioned in my last post on the subject, about a study which showed that 93% of online Americans wanted companies to have a social media presence, and believed these […]
Really, Google?
….and while there have discussions and rants about the need for brands to start using digital media intelligently, the news is that the greatest internet brand of them all […]
Digital User Divides (2 of 3)
Technorati recently released the ‘State of the Blogosphere 2008‘ report which throws some light on the trends in blogging. While the numbers might indicate that the phenomenon of blogging […]
The In thing
A few days back, I had written about wanting to see an internet entity’s brand campaign. And within a few days, as if on demand, the in.com TV commercials […]
Yodel Tales
I’ve always wanted to catch a big web entity’s brand campaign. No, Zapak and Rediff are not included because those were more product feature led campaigns, mail or to […]