Marching to different beats
I read an article today on LiveMint, which deals with creating UGC for TV and Radio. Well, for starters, I think its already being done. The polls, the debates […]
Mass among the Niche
An interesting post here sparked off an even more interesting discussion on twitter, which made me think about online entities’ relationship with mass media in general. The above post […]
Better..Best..Bested
A long time ago, during those heady MBA days, a few of us had put together a theme for the batch – kaizen, a Japanese philosophy for constant improvement. […]
$ocial Media
This is why I love the conversational web. It provides an excellent means to connect ideas, and er, write a post. I saw a tweet from @jowyang which was […]
Social Evolution
The issue has been doing the rounds in my head for sometime now, it started with a question on LinkedIn about companies using CSR only for PR purposes, and […]
Social Ambassadors
Yes, it is the age of conversation, but in India it is also the age of brand ambassadors. And not just the average Joe Ambassador, but ones who blog. […]
Opacity
Read two interesting posts, seemingly not very connected, but actually so. The first one was here, (don’t miss the article it has linked to either) and it talks about […]
First Life
MMOGs have always fascinated me, but I have never managed to get hooked on to Second Life. And I’m yet to read Neal Stephenson’s Snowcrash, though its been on […]
Freescale?
Yesterday’s post made me think about scale- Air Deccan certainly had that, but it did not help them much in the long run as far as profitability goes, as […]
Dear Departed Deccan
There was an article in ET yesterday discussing the future of India’s first low cost carrier – Air Deccan. Inspite of the vociferous protests that I have made regarding […]