Fooling around
Other than the regular dose of pranks that say, the print medium does, the digital medium is also becoming quite a treasure trove. The stuff thats being done on […]
Ideal
..for everyone concerned, is what the new ‘Idea Rocks India’ campaign looked like to me. Idea is taking Shaan to some 20 towns across India, and the contest is […]
Knowing the Pulse
Saw the new Bajaj Pulsar ad? I did too, and exept for the music, it didn’t do too much to me. So i asked a few guys who like […]
Spacing Out
So, MySpace is planning a formal launch in April. I had written about them earlier, when they were doing the Campus Star thing with Channel V. Maybe the idea […]
There’s a little bit of social networking in….
For all those who’ve been good and watching TV, the source of that one should be a lollipop. There are some 4-5 ads of AOL doing the rounds, which […]
Add Sense
Read a very nice article today on rediff, about Google’s nine innovation rules. Coming from Marissa Mayer, VP of search products and user experience, it underlines why Google’s offering […]
Kkyunki Everyone is Doing It
So if I’m a good brand manager, I should be doing a viral too, that seems to be the rationale behind virals these days. I’d written about it a […]
Viral Fever
I happened to read from here and here about this, a ‘viral’ from makaan.com. As said on WATblog, it rehashes the Lagaan mixture of two of India’s most influential […]
Bill meets Mark
Well, maybe Bill and Mark have met before in other contexts, but to actually have a promo of MS doing a facebook application in India is perhaps a first. […]
Connecting Ads
A couple of posts back, I’d written about the possibility of brands getting together to make a TVC. And Hallelujah, they’re listening :). Airtel and Nokia (and SRK and […]