While startup growth is a buzzword, different startups have different renditions of it. That in itself is fine, but limiting it to simply say, performance marketing is suboptimal for […]
A well-thought-through content strategy can be of great help in creating ‘pull’ for a brand. There are three critical points to note though. One, ‘content’, is a very generic […]
In the initial years of my career, I worked with brands where content was the product. In the last decade, a part of my job has been the creation and marketing of content as a component of brand and digital acquisition strategies. The video captures what has been an interesting journey. We also briefly chat about the future of content.
A bit of crystal-gazing for 2021, in the context of brand narratives. Many aspects of our lives are in a chimeral state, and we’re continuing the balancing act from 2020. How does this affect brand communication, customer engagement, and media choices?
The pressure test being carried out thanks to a virus induced lockdown has resulted not just in shifts in consumer behaviour, but a trend among brands to espouse social causes. In an earlier post I had commented on the challenges of brands becoming “woke”, but what is the long term impact on consumption and brand building?
Recently, on Netflix, I caught something that I had read about almost a year back – an easter egg of sorts. On my feed, I saw shows ‘watched by […]
The impending death of Orkut (2004-2014) made me think of the evolution of social networking and its transience. Orkut lived ‘only’ for 10.5 years, and this is despite being part […]
Facebook’s plummeting organic reach has prompted several questions on whether it makes sense to continue investing in a presence on the platform. The short answer is still yes, and […]
Prelude I think I used ‘dis-aggregated social network‘ on this blog for the first time in 2009, referring to Google’s basket of services that were connected relatively flimsily then. […]
I haven’t taken you outside of the blog in a while, but here goes. LinkedIn recently opened up its publishing platform, and since it’s a contextually relevant platform to […]
