Social + Scale = #fail ?
Remember the post on Social Media Explorer titled ‘Is Content Marketing the new Advertising?’ I had linked to earlier, while on the subject of content, media and distribution? To […]
Social Induction
‘Disparate’ perhaps wouldn’t describe it best, but definitely 3 different posts in terms of scope and point of focus, but which I thought were in their own way, circling […]
Content, Media, Distribution
I read an interesting post at Social Media Explorer titled ‘Is content marketing the new advertising‘. More than the specific subject itself, which I write about occasionally, it made […]
A social culture?
Even as I write this, Titan is looming on the horizon – not Saturn’s moon, but Facebook’s purported mail service, which can (potentially) stake claim on another front that […]
Place and Time
After Facebook announced its plans to use its social graph to become the mayor of Location (via Places API, deals) and also become the ubiquitous sign in on the […]
A Contention
Ever since Facebook released the new groups, I have been wondering whether, in one sweep, they have started on a path to make the communities (vs) social networks dichotomy […]
Chief Social Media Officer then?
I remember writing about the ‘technopologist’ about a year back, in the context of businesses only looking at social platforms through a brand/marketing prism and not sparing a thought […]
Facebook Groupie
What kind of a blog would this be if we didn’t discuss Facebook’s new announcements. At a simplistic level, it would seem that Facebook learned a lot from that […]
Social Scaling
The subject of this post has been visited before, thanks to an earlier note by Tac Anderson on the ‘3 types of social media strategy‘, and David Cushman’s excellent […]
Multi purpose content
This post over at GigaOm, titled “Apple doesn’t target markets, it targets people” sparked a tiny debate between Mahendra and me, on the effects of ‘antennagate’ on Apple fanboys, […]