Go-to-social media
A few weeks back, I’d mentioned Tac Anderson’s ‘3 types of social media strategy‘ . To quickly summarise, the first is the ‘toe-in-the-water’ approach (not really a strategy), the […]
Online Segmenting and segregating
We’ll start the thought from the easiest place. Facebook. š From industry leaders quitting Facebook to TC stating that media attacks on FB are getting out of hand, to […]
Brand Privacy
The implications of Facebook’s recent moves are still gobbling up most of the virtual column space available. From discussions happening in my own set of connections, it does seem […]
Early Bird Rewards
At least two major virtual happenings, one that has massive implications on the future of the web, and the other, slightly more subdued, but not lacking in potential. The […]
Endurance Models
I’d ended last week’s post wondering about the role of durability in the design of communication and organisational structures. Dina has continued the discussion on her blog, adding on […]
In duress
A few days back, when I met Balu and Conall, we happened to talk about the lifecycles of services (Twitter and Foursquare was the context) and then discuss whether […]
Brands – Interesting vs Popular
These days, Reader is helping me find a balance that contains both ‘interesting’ and ‘popular’ content. I came upon a very interesting post on Reader via Mahendra Palsule, which […]
Wide Labels
I ended last week’s post with the view that removal of labels and building in the intent and components of these labels into an organisation’s processes might result in […]
Effective Cause
The Pepsi Refresh project is something I keep bumping into, inside this blog, as well as conversations outside. I admit to a bias towards it, because I somehow sense […]
Social Scalability
When I see brands and organisations take a piecemeal approach towards social media – either the token presence or the department focus-based approach, I sense that theĀ need for a […]