Brands and consumer social influence
Sometime back, I had read a post on Inquisitr very interestingly titled “Let’s bring some reality to this social media game“. Although my expectation of reality was slightly different […]
The Fifth Estate?
I remember an almost-discussion on twitter a while back, with shefaly and gkjohn, on whether was a tech company or a media company. The context was the Android getting […]
De-privacy
The Twitter discussion last week with Surekha and Karthik, was mostly about attribution, but it had another facet to it – privacy. Last week, a childhood photo of mine […]
People, Organisations, Media
Shashi Tharoor. Sachin Tendulkar. The connection is not just the initials, but also VISA. Get it? 😀 So, anyway, Tharoor’s tweets (again) created a minor ‘controversy’ and I observed […]
Newsmakers
Its ironic that I have to start the post this way, but Disclosure: I work with The Times Group 🙂 There was some amount of Twitter buzz a couple […]
(Non) User Generated Content
World AIDS Day – a humble contribution Much to the brand’s credit, they RT ed my work, on Twitter. And that little stunt led to the image being viewed […]
A Dunbar’s number for brands?
Seth Godin had a very good take on the Dunbar Number recently in the context of connections made on Twitter and Facebook. (Wikipedia: Dunbar’s Number is a theoretical cognitive […]
Even distribution
The per second and per character billing wars happening in the Indian mobile space now, made me consider whether its beyond a price thing – a need for consumers […]
Twitter lists, Social Search and brand content distribution
So its been quite a while since Twitter lists launched, and the ego seems to have stopped trending now. The open API means that we can hopefully see a […]
Brand equity in real time
Media Post reports that Yahoo’s latest campaign caused its perception among U.S. adults to fall steeply – apparently, YouGov’s BrandIndex, which tracks daily consumer perception of brands, found that […]