Locally cold, globally cool
Like I commented here, my reaction to Coke’s latest TVC is one of its own iconic tag lines – Thanda Matlab Coca Cola. The ad, which tries to showcase […]
Creating Super Brands
Found an excellent article shared via Reader (thanks to @vimoh) which sought to mash marketing, and more specifically, social media into the life of Superman. Through this example, and […]
Social Branding (3 of 3)
I’d mentioned in my last post on the subject, about a study which showed that 93% of online Americans wanted companies to have a social media presence, and believed these […]
Digital User Divides (2 of 3)
Technorati recently released the ‘State of the Blogosphere 2008‘ report which throws some light on the trends in blogging. While the numbers might indicate that the phenomenon of blogging […]
The new brand ambassador – you
Sometime back, I saw a press release of an entity called AdBhai. It is positioned as a no-frills classifieds portal and according to the release, has implemented Google’s Friend […]
Cause and Effects
Sometime back I’d written about the potential of the net, and especially the latest community version to do good to humanity. One of the startups that was presented at […]
Twitter – the official version
There were some pretty interesting new things that came out at TechCrunch50 last week. TC50 was a conference that took place from September 8-10, 2008 where 52 of the ‘best’ […]
Brand new media
While reading up on the original premise of this blog – brands, I came across a couple of interesting articles that spanned both my interest areas – brands and […]
Twitter Updates
While the last post covered some ground in terms of social media, an entity which was conspicuous by its absence was Twitter, perhaps the social media tool that I […]
Blurring Social Networking lines
ET had a story sometime back on how sites like Facebook, LinkedIn etc are helping SMEs and entrepreneurs gain business. It adds on to my belief that when the […]