Communities and Brandstreams
Last week, I’d written about transparency in organisations, and touched upon something that’d force transparency on them – conversations about them. While conversations can happen on the organisation itself, […]
Last week, I’d written about transparency in organisations, and touched upon something that’d force transparency on them – conversations about them. While conversations can happen on the organisation itself, […]
After the not-so-great response to Facebook’s Beacon ads, it was interesting to watch how Facebook would deal with the advertising and the issue of privacy. In an Indian context, […]
I’ve been seeing several sites recently trying to take the online offline – ActiveCiti, MeetUp, to a certain extent AroundMe, but I wonder if any of them would ever […]
It’s been just over a month since Facebook wrested the #1 position from MySpace in terms of unique visitors to the site. That’s in spite of being only about […]
Disclaimer: I promise to work on the 2.0 fetish -#7 here I’ve always been a fan of this thought – ‘the tyranny of the big idea‘. This is also […]
I read an article today on LiveMint, which deals with creating UGC for TV and Radio. Well, for starters, I think its already being done. The polls, the debates […]
I saw an ad for Tata Sky yesterday for one of their in house channels – Active Darshan. That, coupled with the announcement of Aamir Khan being made brand […]
An interesting post here sparked off an even more interesting discussion on twitter, which made me think about online entities’ relationship with mass media in general. The above post […]
Social media enthusiasts are often quizzed on the ROI that it delivers, and in many cases, ‘conversation with customers’ is met with a lot of skepticism. which led me […]
A long time ago, during those heady MBA days, a few of us had put together a theme for the batch – kaizen, a Japanese philosophy for constant improvement. […]