That’s the plan for now
This ‘what could have been’ post on FB Platform and the broader theme of ‘move fast, break things’ made me think about planning – brand as well as business, how […]
Can media become social enough?
A few days back, it was reported that Facebook now had a million active advertisers, and that LinkedIn has 3 million company pages. I’ll let that sink in, in […]
@ Social Business Summit
I was quite thrilled to be invited to speak at the Mumbai version of the Dachis Group’s Social Business Summit – not just because of my awesome co-speakers, but because […]
The more things change….
Just a couple of weeks back, I’d written about influence and context, and last week the twitterverse had some excitement delivered courtesy Disney. I couldn’t experience it first hand, […]
Influence & Context
Last week, I read two stories on influencers on sites that influence me. 😀 Since that’s a topic that has been seen here before (1,2,3) and it’s been a […]
Project Lead
My earlier post on media consumption fragmentation also made me think of the other side – the creation perspective. Despite the hubbub of “integrated campaigns”, some platform, more often than […]
Confessions of a ‘social worker’
It’s raining discounts and practically everything is on ‘Sale’, except probably Trivortex bangles! At Myntra, we’ve been having an ‘I Love Sale’ campaign running since January. While we have […]
Search me..
I was quoted in a recent Social Samosa post – on Facebook Graph Search. Do check it out on their website, it has useful thoughts from various others as […]
With great data…
LinkedIn’s article curation is improving very well in my case. What I particularly like is the dash of serendipity in the list. One of the articles I recently read […]
Social v2.0.1.3
I really avoid writing “trends for 20xx”, but towards the end of last year, I jotted down a few things for an article. Same thoughts, but I expanded a […]