Too big to fail
I had a bit of an epiphany a few days back. A sign of the needle shifting from social to media. In the era when the two words were […]
Differentiate or die?
I’m close to finishing “A Clash of Kings” – Book 2 of George R.R. Martin’s “A Song of Ice and Fire”. Pages 879-913 has lists of houses and characters. […]
The path to mediocrity
Seth Godin wrote a post on the masses vs great design, and how the brands we love refuse to become democracies. Yet, on an everyday basis, and across product […]
Raw Talent
Last year, when I wrote about transmedia, one of the examples I had used was WWE. Perhaps it is because pro wrestling is usually given a pass by mainstream […]
The price of influence
Speaking of trust, between a corporation and consumers, one of the earliest controlled version of ‘outsourcing’ it was celebrity endorsements. I use ‘controlled’ because organic WOM is not really […]
In trust we trust
Karthik recently wrote a post on a subject I’ve been thinking about for a while now – “How should brands use public information you share on social media“, on […]
Brand experiences
Twitter’s event based hashtag pages (as opposed to brand based) made me think about brands as experiences. In another era, the ‘experience’ was restricted to a limited number of […]
Deconstructing a viral
Google’s Project Glass demo was the best product demo I’d ever seen. The sheer possibilities with such a device was amazing, but in essence, it was the theatrics that […]
Social Interactions
When Paul Adams makes an ‘appearance’ on this blog, it usually involves profundity. (background) Last week, on Simply Zesty, I saw this amazing presentation he made recently, which, in […]
The Zeroth Place
When I read this post on how Starbucks was turning itself into a tech company and how it is increasingly using digital tools to interact with consumers to adapt […]