Building Brand Frameworks
It was an interesting coincidence that a couple of weeks back, around the time I posted on brand building and the effects of instant gratification (largely in the context […]
Life After Like
That was the title of my presentation at Indian Social 2012, where I was one of the speakers (row 3, column 1) at a panel whose topic was ‘Measurement […]
Purposeful
Last week, my co-conspirator on the ‘culture’ discussions on twitter- Harish – shared a Forbes article on why top talent leave organisations. This was a distilled version of another […]
Pinning it down
Though it’s almost been 2 years since it launched, the buzz on Pinterest has grown stronger in the last few months. This infographic should help you get a quick […]
Human Brands
Trendwatching’s trend for March 2012 is quite an interesting one – ‘Flawsome‘, driven by brands becoming more ‘human’ and the fast rise of transparency. It’s quite an irony – […]
On the first death of Facebook Commerce…
Towards the middle of last year, I’d written a column at afaqs on how social and commerce were in a relationship. A few months later, I revisited the premise […]
Brand Timelines
So it looks like Facebook will start releasing the Timeline feature to brands very soon. Though it is still unknown how this will turn out, there are already what-to […]
Clear Blue Oceans
The last week, I encountered a few ‘brand response scenarios’ – two of them in which I was directly involved, and one where I was just an onlooker. Since […]
Social + e-commerce ≠ Social Commerce
The last 2 editions of Kuliza’s Social Technology quarterly impressed me with the breadth of perspectives as well as the understanding of the subject that the authors displayed. So […]
Consistency and cohesion
Google’s Search Plus your World once again made me think about consistency, (in terms of a brand’s voice) a subject that finds frequent mentions here. Consistency in branding has […]