Social Media - Manu Prasad

Brand Social Media Strategy January 12, 2012January 12, 2012

Good cop, bad cop

Identity in era of social media proliferation was something I brought up in last week’s post. Since then, my office has shifted, and I have to travel a little […]

Brand Digital Social Media Strategy December 22, 2011December 22, 2011

Enterprise, Consumer, Interface

Facebook’s new Groups at [university] feature, which allows users to create groups that are only visible to those with the relevant and authenticated .edu address, is probably the social […]

Advertising Brand Social Media Strategy December 8, 2011December 8, 2011

Branded Spikes

While waiting for the cognitive teardown of the immensely viral Kolaveri (like this Angry Birds one) in the form of either ‘What we can learn from’ or ‘How to […]

Advertising Brand Digital Social Media Strategy November 17, 2011November 17, 2011

Brands, Identity and Consistency

So, Google+ kindly consented to host brands and organisations on the platform (announcement) and immediately gave examples of pages already available. These include Pepsi, WWE, Burbery and so on. The […]

Brand Social Media Strategy October 27, 2011October 27, 2011

Gamification – Level 3

I ended last week’s post comparing the previous season’s buzzword ‘social media’ with gamification, and the need for brands to evolve their own way of utilising it. Though it’s […]

Advertising Articles Brand Digital India Social Media Strategy September 15, 2011September 15, 2011

A Brand’s new story

Brands have always been storytellers, but new platforms bring with them opportunities and complexities that warrant a tweaking of the craft. Welcome to transmedia storytelling. And you can read […]

Brand Social Media Strategy September 2, 2011September 2, 2011

Social : Means or Outcome?

In the last few weeks, I have had several interesting conversations on the subject of social’s utility to brand building. I realised that I often veered towards building the […]

Brand Social Media Strategy August 26, 2011August 26, 2011

Social Media Fatigue – an opportunity?

One of the interesting conversations happening on the web these days is on ‘social media fatigue’. As a user of many platforms, I can admit to having experienced this […]

Brand Social Media Strategy August 18, 2011August 18, 2011

Identity & Equity

I read two quotes in a completely unrelated (to this blog) context – Ashwin Sanghi’s “Chanakya’s Chant”, a work of fiction – but was intrigued by the perspective when […]

Brand Digital Social Media Strategy August 5, 2011August 5, 2011

Brand Personalities

The discussions on anonymity are back in full force on the web, mostly courtesy Google’s stance against pseudonymity on Google+. Google has its reasons and is supposedly working on […]