Brands and Plus points
Considering that I tweeted this sometime back, and found this a great read, this post is not on the pros-cons/ how to use Google Plus or on the lines […]
Consumer Tracks
I heard a very interesting quote recently, attributed to Rishad Tobaccowala – When consumers hear about a product today, their first reaction is ‘Let me search online for it.’ […]
Influence, Decision Making & Data
It’s been just over a year since my last post on influence, but a couple of very interesting articles, and a few advances and observations makes this a good […]
Cause and Effect
My fandom relationship with the Pepsi Refresh Project has resulted in a few interesting conversations on this blog, this CSR one being the pick. As Surekha's comment says, this […]
Brands and Curation
Content and the need for brands to get into the space of creating it has been a subject discussed here several times. So, when I read about MTV's tumblr […]
Social’s Next Frontier – $ocial Commerce
1970 words is long even by my copious post standards, and that is the size of my article on afaqs, on social commerce. That, and a fortnight trip to […]
Brands & Niche Networks
For a while now, I have believed that one of the inevitable consequences of the sprawling social networks we see around today, would be niche networks. This is not […]
Button Mania
Since the Skybags driven conversation on Twitter a few weeks ago (related posts by L.Bhat and Karthik) I have wondered about the presence of Facebook/Twitter icons in print ads. […]
Brands – real and virtual frontiers
A few months back, I had written about the Balkanisation of the internet, in which I had asked how a brand could deal with the surge of not just […]
Social Shops
One of the trends I think will catch on in the next few years is social commerce, despite the buzz. 🙂 Though word-of-mouth has always been around, newer technologies […]