6 month CMO

™

Efforts are good. Output is great. But what matters is outcome.

That’s why I built a structured, time-bound, outcome-based plan to set you up for brand and business growth.

The timeframe is not a non-negotiable, it just helps both parties to be more organised.

Why 6 months?

Brand is a perception in the mind of the customer. A perception built from all the experiences he/she has with the brand, including a random conversation overheard in a lift. How do you influence that? By being clear about the perception you want to drive, and then activating it through various touchpoints.

So it’s not just about one big TV ad or a PR plan or a performance marketing campaign. It’s about structuring a narrative that tells the story coherently to the audience that matters to you. 6 months is the minimum to gauge effectiveness and efficiency, and make it repeatable and scalable.

The 6 month CMO work streams

Brand Strategy

Aligning the brand to the business, and creating positioning and value propositions to drive growth.

Communication Strategy

Converting the brand strategy into creative effectiveness across multiple consumer touchpoints - digital and offline.

Growth: Acquisition & Retention

Creating efficient methods of acquiring customers through paid and organic means, and making them profitable.

Marketing Analytics

Setting up a cadence, and dashboards, to monitor and improve brand and business metrics.

Stakeholder Management

Handling internal (leadership, marketing team, investors) and external (vendors, agencies) stakeholders for all things marketing

Hiring & Mentoring

Building and equipping a team with processes and a mindset to help the organisation meet business goals

Ready for a 6 month CMO?

The other things I can help with

Set up

From effective brand storytelling to efficient GTM and growth loops, I’ll help you with everything you need to kickstart brand and business.

Optimise

An objective audit of your marketing strategy and activities, to identify low hanging truths, and to find new means to accelerate growth.

Refresh

Sometimes, marketing teams can benefit from a different perspective. One that is holistic, and coming from someone who has been doing it for a while. Take a look at my one day workshop.

Troubleshoot

It could be anything – broad directional help, or a specific issue in brand strategy, growth through acquisition or retention, campaign management, content, social media, PR. Essentially, your ATM – All Things Marketing.