Brand, Marketing – 2014 and beyond
These are not really trends or predictions, it’s more a set of drivers and their impact on the domain of brand marketing. Technology: Disruption is an abused word, but […]
For brands to make it….
At #SBS2013 Jeff Dachis posed an interesting thought, captured by Gautam in this tweet. “The shift is also going to be from “owning” to “sharing” goods and services, don’t […]