Brand equity in real time
Media Post reports that Yahoo’s latest campaign caused its perception among U.S. adults to fall steeply – apparently, YouGov’s BrandIndex, which tracks daily consumer perception of brands, found that […]
Wavering
My twitter stream over the last weekend and to a certain extent this week too, was dominated by Wave. People asking for invites, writing about their first impressions, cracking […]
Trust they’re connecting people
I just realised that I totally missed this one – The Brand Equity Most Trusted Brands Survey, at least writing about it. Unforgivable, but let me try to redeem […]