The purpose of brand
The Guardian had an interesting post recently, titled “Brand is becoming meaningless“, it (brand) is being replaced by a company purpose that the organisation can rally around. Yes, there […]
Revisiting brand purpose
I had almost completed a post on brand purpose when I came across this. I have realised that in my personal life, even ‘what you want most’ is a […]
The utility of a brand
After the ‘social product‘ post, the brand guy in me wanted to reconcile this evolution of the product with the brand story. After all, ‘network effects’, ‘purpose’, ‘community’ etc […]