Across the world, inequities are becoming more stark, and increasingly, brands are being pushed to move from activism to action. Where do things go from here for a business and its communication, for us as consumers, and for (some of us) as marketers?
In the not-so distant past, determining the audience of a brand, and the success of its campaign was not very complicated. Relatively speaking. But with VC funding and digitisation, ways of building a business have changed. And so must brand storytelling. Add to that a polarised world and social media amplification, and there’s enough material for a smart brand to game it.
(via Threadless) A conversation in office on an unrelated topic led me to ask this question on Twitter. A conversation made me think – are we more ok with […]
Trendwatching’s October brief – Servile Brands, reminded me of a favourite OTA which was generating some buzz recently for publicly firing its PR agency. (enough clues, but no names […]
While all the wars were being fought in recent times over virtual space, one player was conspicuous by its absence – but some announcements in the last few days […]
