Feels & Fields in brand building
In Scarcity Thinking in Marketing, I’d written about how, in an era of ‘infinite’ consumption choices, attention is arguably the most precious commodity for a brand. Also, as Faris […]
Mean better than average?
BBH Labs offered some excellent perspective in a post titled ‘Mean Brands‘ a few days ago, which pointed out that when brands are asked to be more human online, […]
Clear Blue Oceans
The last week, I encountered a few ‘brand response scenarios’ – two of them in which I was directly involved, and one where I was just an onlooker. Since […]
While on contextual reputation…
Though I don’t answer much on Quora, I am quite a gawker and vote up answers too. One feature of Quora that I found extremely interesting and useful (and […]
Brands and consumer social influence
Sometime back, I had read a post on Inquisitr very interestingly titled “Let’s bring some reality to this social media game“. Although my expectation of reality was slightly different […]
Mob bile
Facebook recently launched Live Stream Box, which allows webmasters to stream relevant real time status updates on their site. Users can log in with Facebook Connect and post updates […]