A bunch of factors – ranging from an explosion of interfaces to the expectation from brands to take a stance on societal issues – made me reflect on the idea of brand. Is being consistent the way forward, or does retaining the brand essence in vastly different contexts warrant a different approach?
A couple of months ago, I attended an event on brand building. The gentlemen who presented had a lot of experience between them – agency and client side, as well […]
Google’s Search Plus your World once again made me think about consistency, (in terms of a brand’s voice) a subject that finds frequent mentions here. Consistency in branding has […]
