Deconstructing a viral
Google’s Project Glass demo was the best product demo I’d ever seen. The sheer possibilities with such a device was amazing, but in essence, it was the theatrics that […]
Lady Gaga, Identity and Flexible Persistence
Though the Old Spice man campaign (earlier post) was famed for its creativity, the other important part about it was the near real-time operations involved. More recently, I read […]
Content, Media, Distribution
I read an interesting post at Social Media Explorer titled ‘Is content marketing the new advertising‘. More than the specific subject itself, which I write about occasionally, it made […]
The brand your brand could be like
The world seems to have loved the Old Spice guy horsing around. Even though the campaign had been around for a while, (via Surekha) the last couple of weeks […]
The heat is on…
You know its summer when you see the various soft drinks launching their ‘season collection’. Coke, Pepsi, Thums Up, Mirinda and Sprite have all started bombarding the channels with […]
More than fizz and froth
While the recession hits the economies worldwide, the cola giants have been trying their bubbly best to get the fizz back into the lives of their target audience, through […]
Brands & Associations..
When we met sometime back, Nikhil asked whether I’d noticed the smudging of the Coke logo in a scene from Slumdog Millionaire. I hadn’t, and we weren’t sure if […]
Locally cold, globally cool
Like I commented here, my reaction to Coke’s latest TVC is one of its own iconic tag lines – Thanda Matlab Coca Cola. The ad, which tries to showcase […]
Social Icing
Continuing from what i wrote earlier, the social networks we’re familiar with (assuming you don’t use our friendly neighbourhood sites – cyworld, qq, mixi) have a revenue mix of […]
Coke and Bull
At the risk of being questioned about what i had for breakfast or about my recent smoking habits, i have decided to post this absurdity. Saw the new Coke […]