The future of Fintech marketing
First published in ET Brand Equity Fintech is one of those small words that contains worlds. Just like marketing. While the former could be payments, lending, insurance, wealth management, […]
In trust we trust
Karthik recently wrote a post on a subject I’ve been thinking about for a while now – “How should brands use public information you share on social media“, on […]
Designs on Data
In the last post, I’d written about the massive amounts of data that is already being generated and will grow, whether or not organisations track/capture/use it. The question then […]
Data beyond social
A couple of weeks back, when I wrote about location based interactions, I’d said that the limits of my imagination prevent me from thinking of anything beyond brand ‘controlled’ […]
Banking on data
There was an article recently at PSFK, which, in addition to the impending data explosion, also talks of the need for brands to invest in technology to mine, analyse […]
The Fifth Estate?
I remember an almost-discussion on twitter a while back, with shefaly and gkjohn, on whether was a tech company or a media company. The context was the Android getting […]