Content, Media, Distribution
I read an interesting post at Social Media Explorer titled ‘Is content marketing the new advertising‘. More than the specific subject itself, which I write about occasionally, it made […]
The brand your brand could be like
The world seems to have loved the Old Spice guy horsing around. Even though the campaign had been around for a while, (via Surekha) the last couple of weeks […]
Even distribution
The per second and per character billing wars happening in the Indian mobile space now, made me consider whether its beyond a price thing – a need for consumers […]