Branded Content.. Returns
Branded content is making a comeback, I think. I call it a comeback because I noticed quite a few posts in the last few days, but this is something […]
Too big to fail
I had a bit of an epiphany a few days back. A sign of the needle shifting from social to media. In the era when the two words were […]
Social : Means or Outcome?
In the last few weeks, I have had several interesting conversations on the subject of social’s utility to brand building. I realised that I often veered towards building the […]