Social Media Fatigue – an opportunity?
One of the interesting conversations happening on the web these days is on ‘social media fatigue’. As a user of many platforms, I can admit to having experienced this […]
Brand Personalities
The discussions on anonymity are back in full force on the web, mostly courtesy Google’s stance against pseudonymity on Google+. Google has its reasons and is supposedly working on […]
Consumer Tracks
I heard a very interesting quote recently, attributed to Rishad Tobaccowala – When consumers hear about a product today, their first reaction is ‘Let me search online for it.’ […]
Brands & Niche Networks
For a while now, I have believed that one of the inevitable consequences of the sprawling social networks we see around today, would be niche networks. This is not […]
Button Mania
Since the Skybags driven conversation on Twitter a few weeks ago (related posts by L.Bhat and Karthik) I have wondered about the presence of Facebook/Twitter icons in print ads. […]
Social Shops
One of the trends I think will catch on in the next few years is social commerce, despite the buzz. 🙂 Though word-of-mouth has always been around, newer technologies […]
New media indeed
When I wrote this in last week’s post – “‘social’ as it relates to friends and followers’ overrules ‘social’ as a relationship between brand and consumer”, in the context […]
Brands going places
So, almost a year after I blogged here about Cafe Coffee Day’s potential gains from Foursquare, they have become (as far as i know) the first Indian brand to […]
A social culture?
Even as I write this, Titan is looming on the horizon – not Saturn’s moon, but Facebook’s purported mail service, which can (potentially) stake claim on another front that […]
Place and Time
After Facebook announced its plans to use its social graph to become the mayor of Location (via Places API, deals) and also become the ubiquitous sign in on the […]