@having Maggi
A couple of days back, I happened to see the TVC made as part of Maggi’s 25 years in India celebrations, and the association with the brand was so […]
Conversations in social media
The Facebook redesign and the possible redefining of brands’ interaction with users on the service would perhaps make organisations dwell a little more on their new media strategy. I […]
Change is here, hard cash?
The question I posed on the Digital Marketing India group in LinkedIn, on whether advertisers would consider Facebook a better place to spend than Twitter, post the FB redesign, […]
Product Life Cycle and Consumer Life Cycles
One of the social web’s by products er, products, are “shiny new objects”. (new services that launch and send us enthusiasts into a tizzy. All the web 2.0 greats […]
For a few dollars more…
This won’t be the first time I’ve written about Twitter’s revenue model, and I suspect it won’t be the last. In fact, the last time I wrote about it, […]
LinkedIn…a bit more
A few weeks back, RWW had an interesting piece on why LinkedIn shouldn’t have Facebook envy, and should not attempt to make itself a destination site like the social […]
Crowd Control by the crowd
Its rightly said that however thinly you slice the bread, there will always be two sides. Sometimes the very features that makes me love the social web – sharing […]
Brands among sheep
A few days back, I read a post on Adage, about how Facebook has become a place to collect friends. A large part of the post was about how […]
Social Advertising
A post on the WindChimes blog sparked off an interesting argument on whether banner advertising on Facebook is called Social Media Marketing. But before we step into that, a […]
Digital User Divides (2 of 3)
Technorati recently released the ‘State of the Blogosphere 2008‘ report which throws some light on the trends in blogging. While the numbers might indicate that the phenomenon of blogging […]