A digital multiverse
The metaverse is increasingly becoming a frontier for tech companies to deploy the narrative that suits them. Even as AR and VR tease out the various possibilities, what could it all lead to?
The shrinking shelf life of ecosystems
One of my favourite business frames in the recent past has been Jeremy Liew’s “When a consumer market is new, distribution wins. As consumers become educated, product wins. When […]
Information & Interfaces
I’m still stuck on the narrative of consumption – both on the intent and interest front, as I wrote in Intent, Interest & Internet Dominance, as well as on […]
Brand Interfaces
A couple of months ago, I had written a post on the inevitable ambient future of what we now call the internet, and the role of AI in it. […]
The IoT battlefield
The last time I wrote about the Internet of Things, I hoped for an application layer that could sense and collect data and convert it into use cases. In […]
The Change Imperative
Ever since I first wrote about institutional realignment, I have been more conscious of it and its implications on our lives. To a certain extent, even paranoid, because of […]
Agile @ Scale
Prelude I think I used ‘dis-aggregated social network‘ on this blog for the first time in 2009, referring to Google’s basket of services that were connected relatively flimsily then. […]
Social @ Myntra – Part 2
continued from Part 1 Creating, correcting and maintaining brand perception and resolving customer issues were fundamentally the objectives when operating in the customer care and brand domains respectively. But […]
Social @ Myntra – Part 1
Over and out @myntra 🙂 — manu prasad (@manuscrypts) September 30, 2013 [The intent in writing this is manifold – primarily my obsession for chronicling, and it being my […]
Can media become social enough?
A few days back, it was reported that Facebook now had a million active advertisers, and that LinkedIn has 3 million company pages. I’ll let that sink in, in […]