Search me..
I was quoted in a recent Social Samosa post – on Facebook Graph Search. Do check it out on their website, it has useful thoughts from various others as […]
Deconstructing a viral
Google’s Project Glass demo was the best product demo I’d ever seen. The sheer possibilities with such a device was amazing, but in essence, it was the theatrics that […]
Consistency and cohesion
Google’s Search Plus your World once again made me think about consistency, (in terms of a brand’s voice) a subject that finds frequent mentions here. Consistency in branding has […]
Enterprise, Consumer, Interface
Facebook’s new Groups at [university] feature, which allows users to create groups that are only visible to those with the relevant and authenticated .edu address, is probably the social […]
Brands, Identity and Consistency
So, Google+ kindly consented to host brands and organisations on the platform (announcement) and immediately gave examples of pages already available. These include Pepsi, WWE, Burbery and so on. The […]
Social Media Fatigue – an opportunity?
One of the interesting conversations happening on the web these days is on ‘social media fatigue’. As a user of many platforms, I can admit to having experienced this […]
Brand Personalities
The discussions on anonymity are back in full force on the web, mostly courtesy Google’s stance against pseudonymity on Google+. Google has its reasons and is supposedly working on […]
Consumer Tracks
I heard a very interesting quote recently, attributed to Rishad Tobaccowala – When consumers hear about a product today, their first reaction is ‘Let me search online for it.’ […]
Social Shops
One of the trends I think will catch on in the next few years is social commerce, despite the buzz. 🙂 Though word-of-mouth has always been around, newer technologies […]
A social culture?
Even as I write this, Titan is looming on the horizon – not Saturn’s moon, but Facebook’s purported mail service, which can (potentially) stake claim on another front that […]