The utility of a brand
After the ‘social product‘ post, the brand guy in me wanted to reconcile this evolution of the product with the brand story. After all, ‘network effects’, ‘purpose’, ‘community’ etc […]
Social Shops
One of the trends I think will catch on in the next few years is social commerce, despite the buzz. đŸ™‚ Though word-of-mouth has always been around, newer technologies […]