Social Media – beyond strategy
Unilever CMO Simon Clift, at Ad Age’s Digital Conference, spoke about the increasing role of social media in brand management, and said that the internet allows consumers to hijack […]
Nick Niche
Trendwatching has a small preview of the consumer trends of 2009 – half a dozen, to be exact. You can catch all 6 here. The one that interested me […]
News..yes. Papers?
Rupert Murdoch recently stated that the doomsayers predicting the end of the newspaper industry are off the mark. According to him, online readers also need news form a source […]
Brand new media
While reading up on the original premise of this blog – brands, I came across a couple of interesting articles that spanned both my interest areas – brands and […]
Copy Paste
There was an interesting piece I read about the way Cuil, the new search engine I’d written about earlier. In that post, the author compared Cuil to toilet paper, […]
Brand Manager 2.0
Disclaimer: I promise to work on the 2.0 fetish -#7 here I’ve always been a fan of this thought – ‘the tyranny of the big idea‘. This is also […]