Revisiting brand purpose
I had almost completed a post on brand purpose when I came across this. I have realised that in my personal life, even ‘what you want most’ is a […]
For brands to make it….
At #SBS2013 Jeff Dachis posed an interesting thought, captured by Gautam in this tweet. “The shift is also going to be from “owning” to “sharing” goods and services, don’t […]