Old bottles, new wine
I recently contributed a column in Pitch on the role of mass media in building ecommerce brands. You can catch it here.
That’s the plan for now
This ‘what could have been’ post on FB Platform and the broader theme of ‘move fast, break things’ made me think about planning – brand as well as business, how […]
Consistency and cohesion
Google’s Search Plus your World once again made me think about consistency, (in terms of a brand’s voice) a subject that finds frequent mentions here. Consistency in branding has […]
Influence Cycles
The term ‘influencer’ is a recurring one in social media. Mahendra had a tongue-in-click post last week on the subject, and Surekha and I ended up taking it on […]
Brands – Interesting vs Popular
These days, Reader is helping me find a balance that contains both ‘interesting’ and ‘popular’ content. I came upon a very interesting post on Reader via Mahendra Palsule, which […]