A brand is
One of the interview questions that brand managers get asked early in their careers is 'What is a brand?' Some of my favourite answers have been 'a promise to […]
“Bridging the Social Media Divide”
There’s this hashtag on Twitter – #bsmd, which stands for “Bridging the Social Media Divide”. The first meeting was hosted by Pinstorm, and discussed (according to the Pinstorm blog) […]
Conversations in social media
The Facebook redesign and the possible redefining of brands’ interaction with users on the service would perhaps make organisations dwell a little more on their new media strategy. I […]
Brands & Media Metrics
Rajesh Lalwani raised an interesting point in his post a few days back, on how the performance of a social media campaign should not be judged solely by the […]