The brand your brand could be like
The world seems to have loved the Old Spice guy horsing around. Even though the campaign had been around for a while, (via Surekha) the last couple of weeks […]
Brands and consumer social influence
Sometime back, I had read a post on Inquisitr very interestingly titled “Let’s bring some reality to this social media game“. Although my expectation of reality was slightly different […]
De-privacy
The Twitter discussion last week with Surekha and Karthik, was mostly about attribution, but it had another facet to it – privacy. Last week, a childhood photo of mine […]
People, Organisations, Media
Shashi Tharoor. Sachin Tendulkar. The connection is not just the initials, but also VISA. Get it? đŸ˜€ So, anyway, Tharoor’s tweets (again) created a minor ‘controversy’ and I observed […]
News..yes. Papers?
Rupert Murdoch recently stated that the doomsayers predicting the end of the newspaper industry are off the mark. According to him, online readers also need news form a source […]
Reach out
Last week, I read an article that gave the ‘share of the pie’ picture of different media in India. As expected, print is still king, though TV is fast […]