The shrinking shelf life of ecosystems
One of my favourite business frames in the recent past has been Jeremy Liew’s “When a consumer market is new, distribution wins. As consumers become educated, product wins. When […]
Sounds like a brand
An earlier post’s title was reasonably self explanatory -“Convenience & Choices“, but to summarise, I had dwelt on the abundance of choice we have on all fronts these days, […]
The transience of consumption & marketing
Rajesh wrote a very interesting post recently on ownership, and how it would impact brand/marketing/purchase. My own view of ownership has undergone a massive change in the last couple […]
Brand Storytelling
Recently, on Netflix, I caught something that I had read about almost a year back – an easter egg of sorts. On my feed, I saw shows ‘watched by […]
What’s on TV? The Internet
The confluence of web and TV has been a topic of discussion for quite sometime now. The initial version of Web TV- with a set top box and keyboard, […]
Tata Sky – life after plus
I did wonder what was cooking when Aamir first appeared in the Tata Sky Plus teasers. But in the end, i felt that with this different service (a personal […]