PR – Public Relationship
The control a brand has, or rather the lack of it, was evident in two examples I saw recently. Both became viral, one at a very small level, and […]
The Fifth Estate?
I remember an almost-discussion on twitter a while back, with shefaly and gkjohn, on whether was a tech company or a media company. The context was the Android getting […]
Newsmakers
Its ironic that I have to start the post this way, but Disclosure: I work with The Times Group 🙂 There was some amount of Twitter buzz a couple […]
Electronic Social Responsibility
Late last year, I remember reading this article that talked about a study by Havas Media, which “looks at the impact of climate change on business from the point […]
Social Branding (3 of 3)
I’d mentioned in my last post on the subject, about a study which showed that 93% of online Americans wanted companies to have a social media presence, and believed these […]
Trust they’re connecting people
I just realised that I totally missed this one – The Brand Equity Most Trusted Brands Survey, at least writing about it. Unforgivable, but let me try to redeem […]
Brand or Ambassador?
India’s success story and the rapid rise of consumerism has resulted in a feast for anybody who comes close to being a popular person. No, I didn’t mean your favourite office peon, what […]
Connecting Ads
A couple of posts back, I’d written about the possibility of brands getting together to make a TVC. And Hallelujah, they’re listening :). Airtel and Nokia (and SRK and […]