Multi purpose content
This post over at GigaOm, titled “Apple doesn’t target markets, it targets people” sparked a tiny debate between Mahendra and me, on the effects of ‘antennagate’ on Apple fanboys, […]
Hairsay
So, the Old Spice man increased the sales of the product. Now we can renew the debate on the efficacy of social media on the bottom line. We obviously […]
The brand your brand could be like
The world seems to have loved the Old Spice guy horsing around. Even though the campaign had been around for a while, (via Surekha) the last couple of weeks […]