Picture abhi wonky hai (movie marketing)
I had a lot of fun using a business and brand framing to look at movie marketing in the context of the Pan-India vs Bollywood debate. Thank you Guru […]
2020 (1)
A bit of crystal-gazing for 2021, in the context of brand narratives. Many aspects of our lives are in a chimeral state, and we’re continuing the balancing act from 2020. How does this affect brand communication, customer engagement, and media choices?