News..yes. Papers?
Rupert Murdoch recently stated that the doomsayers predicting the end of the newspaper industry are off the mark. According to him, online readers also need news form a source […]
The In thing
A few days back, I had written about wanting to see an internet entity’s brand campaign. And within a few days, as if on demand, the in.com TV commercials […]
Yodel Tales
I’ve always wanted to catch a big web entity’s brand campaign. No, Zapak and Rediff are not included because those were more product feature led campaigns, mail or to […]
Don’t call us, we’ll call you…
Read a very good post here on how words lured a potential customer in, but actions spoke louder and managed to get him out safely. I had a similar […]