Brand, Marketing – 2014 and beyond
These are not really trends or predictions, it’s more a set of drivers and their impact on the domain of brand marketing. Technology: Disruption is an abused word, but […]
Social @ Myntra – Part 2
continued from Part 1 Creating, correcting and maintaining brand perception and resolving customer issues were fundamentally the objectives when operating in the customer care and brand domains respectively. But […]
A brand is
One of the interview questions that brand managers get asked early in their careers is 'What is a brand?' Some of my favourite answers have been 'a promise to […]
Brand agencies redux
One of the ways to measure brand communication is to view it through the prisms of effectiveness and efficiency. I sometimes get the feeling that with time, mass media […]
Social Scaling
The subject of this post has been visited before, thanks to an earlier note by Tac Anderson on the ‘3 types of social media strategy‘, and David Cushman’s excellent […]
Hairsay
So, the Old Spice man increased the sales of the product. Now we can renew the debate on the efficacy of social media on the bottom line. We obviously […]
“Bridging the Social Media Divide”
There’s this hashtag on Twitter – #bsmd, which stands for “Bridging the Social Media Divide”. The first meeting was hosted by Pinstorm, and discussed (according to the Pinstorm blog) […]
Figuring Social Media?
Recently, Jeremiah Owyang wrote about Intel’s community efforts, which also throws light on the join vs create debate that has intrigued me too, for quite sometime. Intel’s marketing manager […]
Creating Super Brands
Found an excellent article shared via Reader (thanks to @vimoh) which sought to mash marketing, and more specifically, social media into the life of Superman. Through this example, and […]