The IoT battlefield
The last time I wrote about the Internet of Things, I hoped for an application layer that could sense and collect data and convert it into use cases. In […]
Building brand stories
There was a superb post at Misentropy last week on story-telling that opened up new perspectives for me on that art, and science, especially the last few lines on […]
What’s on TV? The Internet
The confluence of web and TV has been a topic of discussion for quite sometime now. The initial version of Web TV- with a set top box and keyboard, […]
Leaps of faith
The new Samsung TVC, starring Aamir Khan has been airing for sometime now, and I’m still trying to figure out exactly what it means. I’m okay with a brand […]
Unsung Heroes?
The last few weeks have seen a flurry of activity in the nascent Indian ‘celebrity blogger’ space. Most of the action has been around Aamir Khan, and his newly […]
Brand or Ambassador?
India’s success story and the rapid rise of consumerism has resulted in a feast for anybody who comes close to being a popular person. No, I didn’t mean your favourite office peon, what […]