The Agency Experience
Last Thursday was my first anniversary at GroupM, and the next day was my last there. A short tenure, and one year in an agency is too less a […]
Social @ Myntra – Part 2
continued from Part 1 Creating, correcting and maintaining brand perception and resolving customer issues were fundamentally the objectives when operating in the customer care and brand domains respectively. But […]
The year that will be…
Crystal gazing began in right earnest in Dec 2012, and across the web, there were many top x predictions for 2013. Trendwatching made a list, and my favourites in […]
Brands going places
So, almost a year after I blogged here about Cafe Coffee Day’s potential gains from Foursquare, they have become (as far as i know) the first Indian brand to […]