Social’s second chance
For context, I believe the first chance was brand/marketing. That potential has pretty much been converted into a banal, mostly campaign oriented, traditional media (with better targeting thanks to […]
The evolution of work and the workplace
I spent Rajinikanth’s birthday at Jaipur, all thanks to one of my favourite bloggers – Kavi, who, in his official avatar, invited me to his organisation’s annual HR conference. […]
Social : Means or Outcome?
In the last few weeks, I have had several interesting conversations on the subject of social’s utility to brand building. I realised that I often veered towards building the […]
Monkeys, Rules and Insurgents
There was this forward that did the rounds about 8 years back, about how businesses are run. It involved 8 monkeys, bananas and a ladder. I’m going to repeat […]
Designs on Data
In the last post, I’d written about the massive amounts of data that is already being generated and will grow, whether or not organisations track/capture/use it. The question then […]
Social + Scale = #fail ?
Remember the post on Social Media Explorer titled ‘Is Content Marketing the new Advertising?’ I had linked to earlier, while on the subject of content, media and distribution? To […]
Social Induction
‘Disparate’ perhaps wouldn’t describe it best, but definitely 3 different posts in terms of scope and point of focus, but which I thought were in their own way, circling […]
A social culture?
Even as I write this, Titan is looming on the horizon – not Saturn’s moon, but Facebook’s purported mail service, which can (potentially) stake claim on another front that […]
Chief Social Media Officer then?
I remember writing about the ‘technopologist’ about a year back, in the context of businesses only looking at social platforms through a brand/marketing prism and not sparing a thought […]
The path to transparency
Google Me is already showing great results, even before its launch. Maybe its the fear of whatever-it-is-going-to-be that has made Facebook release a couple of tools a few days […]