Go-to-social media
A few weeks back, I’d mentioned Tac Anderson’s ‘3 types of social media strategy‘ . To quickly summarise, the first is the ‘toe-in-the-water’ approach (not really a strategy), the […]
Wide Labels
I ended last week’s post with the view that removal of labels and building in the intent and components of these labels into an organisation’s processes might result in […]
Social Scalability
When I see brands and organisations take a piecemeal approach towards social media – either the token presence or the department focus-based approach, I sense that theĀ need for a […]
People, Organisations, Media
Shashi Tharoor. Sachin Tendulkar. The connection is not just the initials, but also VISA. Get it? š So, anyway, Tharoor’s tweets (again) created a minor ‘controversy’ and I observed […]
Social Inside
There’s quite a funny video that has got almost 50,000 views by now on YouTube. It is titled ‘The Social Media Guru’, and in case you haven’t seen it […]