Brand with a world view
In Feels & Fields in Marketing, I had written about my view that the sustainable advantage in data driven marketing over the long term might be lesser than an […]
The Zeroth Place
When I read this post on how Starbucks was turning itself into a tech company and how it is increasingly using digital tools to interact with consumers to adapt […]
On the first death of Facebook Commerce…
Towards the middle of last year, I’d written a column at afaqs on how social and commerce were in a relationship. A few months later, I revisited the premise […]
More than fizz and froth
While the recession hits the economies worldwide, the cola giants have been trying their bubbly best to get the fizz back into the lives of their target audience, through […]